Last updated: 2026/09/12

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These Terms govern your relationship with Pons Company Limited, trading as PONS.ai, a company registered in Hong Kong under company number 2708064, with its registered office at Unit 506, 5/F, New World Tower 1, 18 Queen's Road Central, Hong Kong SAR ("PONS.ai", "we", "us", "our").

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We build AI-generated photography, videography and personalization experiences for brands — principally AI photo booths and related activations run at our clients' events, together with the website and software that support them (the "Services").

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Which part applies to you

If you had your photograph taken at an event we ran, read Part A. It is short, and it is the only part written for you.

If you are a business commissioning an activation from us, read Part B.

Part C applies to everyone.

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If you do not agree to these Terms, please do not use the Services.

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PART A — TERMS FOR EVENT GUESTS

This part applies if you had your photograph taken at an activation we ran.

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A1. What we do with your photograph

We take your photograph, use it to generate an AI image or an AI video for you, and give you that result. That is the whole purpose. Where we refer below to your "image", we mean whichever of the two the booth produced for you.

 

To create it, your photograph may be sent to a third-party AI provider, which may process it outside your country. We do not run facial recognition: nothing identifies you or matches you against any database, and we do not create a faceprint or face-geometry scan.

 

Full detail of how we handle your data, including who the providers are, is in our Privacy Policy (https://www.pons.ai/privacy).

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A2. Your consent

We ask for your consent before taking your photograph, and you can decline. If you decline, you simply do not receive an image; nothing else follows.

You can withdraw consent, or ask us to delete your photograph and the image made from it, at any time by emailing privacy@pons.ai.

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A3. How long we keep it

Photographs, videos and the images generated from them are deleted after 30 days. You can ask us to delete them sooner.

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The one exception is if you agree at the booth to let us use your image in our own marketing (see A5). In that case we keep that image for 24 months from the date of the event, then delete it. You can ask us to stop and delete it sooner at any time.

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A4. What you can do with your image

The image is yours to keep, share, and post. We do not charge you for it and we place no restrictions on your personal use of it.

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A5. What we do with your image

We use your photograph and the generated image only to provide the experience at the event — to create your image, show it to you, and deliver it to you.

 

We do not sell your photograph or your image, and we do not use them to train AI models.

 

Using your image in our marketing. We would like to be able to show the work we do. At the booth there is a separate, optional box asking whether we may use your image in our own portfolio and marketing — for example on our website, in proposals, or on social media.

 

That box is entirely optional. You get your image either way, and nothing else changes if you leave it unticked. We only use your image this way if you tick it.

 

How long this lasts. We keep your image for 24 months from the event. After that we stop making any new use of it — no new posts, no new proposals, no new material — and we delete our copy.

 

Anything we published during those 24 months, such as a social media post, may remain published after they end. We are not obliged to take it down when the 24 months expire, but you can ask us to remove it at any time, including afterwards, and we will.

 

If you change your mind at any point, email privacy@pons.ai. We will stop using your image, and remove it from material we control — including our own social media posts. We cannot recall copies other people have already made, such as a repost, and we cannot unmake something already printed.

 

Where the person in the image is under 16, we only use it in our marketing if their parent, guardian or supervising adult gave that permission at the booth.

 

The event host may have its own arrangements for displaying images at the venue or contacting you afterwards. Where that applies, you are asked to agree to it separately at the booth.

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A6. Age

Our website and account-based software are not directed at children under 16.

 

Our activations are a different matter: some run at events intended for children, including family, school and brand events for young audiences. Where the person photographed is under 16, we take consent from a parent, guardian, or the responsible adult supervising them at the event, before any photograph is taken. That adult also decides whether we may use the image in our marketing.

 

If you believe a child's photograph was taken without that consent, email privacy@pons.ai and we will delete it.

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A7. Our responsibility to you

We provide the image as-is. AI generation is imperfect and the result may not be what you expected. Nothing in these Terms limits our liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be limited — and nothing here affects your statutory rights as a consumer.

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PART B — TERMS FOR BUSINESS CLIENTS

This part applies if you engage us to run an activation or provide Services.

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B1. These Terms and your agreement

These Terms apply alongside the proposal, statement of work, or order form we agree with you (your "Agreement"). Where the Agreement and these Terms conflict, the Agreement prevails.

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B2. What we provide

We provide the Services described in your Agreement. Unless your Agreement says otherwise, we supply the hardware, software, staffing and creative configuration needed to run the activation, and you provide the venue, power, connectivity, and any brand assets required.

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B3. Your brand assets

You grant us a licence to use the brand assets you supply — logos, artwork, creative direction, style references — for the purpose of configuring and running your activation, for the duration of the engagement. We claim no ownership of them.

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You confirm you have the rights to supply those assets to us for that purpose.

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B4. Ownership of generated content

You own the content generated at your activation. On payment of the fees in your Agreement, we assign to you all rights we hold in the AI images and videos generated at your event, and you may reuse them in recap content, social media, internal communications, email follow-up and sales material.

 

Two limits apply, and they are not ours to waive:

 

Guests' rights in their own likeness survive. Your ownership of the image file does not give you consent to use a guest's likeness in advertising; that comes from the guest, via the consent collected at the booth. If you want to use guest images in marketing, tell us before the event so the right consent is collected.

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Pre-existing rights stay where they are. You do not acquire rights in our underlying models, software, styles, or tooling, and you do not acquire rights in any third-party IP that appears in an image.

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B5. Our IP

We retain all rights in the Services, our AI pipelines, software, style configurations, and anything we develop that is not specific to your brand. Nothing in these Terms transfers them.

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B6. Data protection

For most activations, you are the data controller for guest personal data and we act as your processor. The data processing terms governing that relationship are in your Agreement or in a separate data processing agreement. Where no such terms have been agreed, we process guest data as a controller on the basis set out in our Privacy Policy (https://www.pons.ai/privacy).

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We will not process guest data for our own purposes beyond providing the Services and the limited operational uses described in the Privacy Policy.

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B7. Fees, invoicing and cancellation

Fees and payment terms are as set out in your Agreement.

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If you cancel, fees already paid are non-refundable, and any fees due for the booked activation remain payable. We reserve equipment, staff and a date for your event and turn away other work to do so, which is why cancellation does not release the fee.

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If we cancel or fail to deliver an activation for reasons within our control, we will refund the fees you have paid for that activation. Nothing in this section limits our liability for our own breach.

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If neither of us can proceed because of circumstances beyond reasonable control (see C7), we will work with you to reschedule, and where rescheduling is not possible we will discuss a credit in good faith.

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Where your Agreement sets out different cancellation terms, those prevail (B1).

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B8. Publicity

Neither of us may use the other's name, logo or branding publicly without prior written consent, except that where you have given us that consent we may name you as a client and show work from your activation in our portfolio and marketing.

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Where we show images generated at your activation, we do so only where both permissions exist: the guest has ticked the optional marketing box at the booth, and you have agreed we may show work from your event. Either of you can withdraw that permission.

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B9. Liability

Subject to B10, our total liability to you arising out of or in connection with your Agreement and these Terms is limited to the total fees paid by you to us under that Agreement in the twelve months preceding the circumstances giving rise to the claim.

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Neither party is liable for indirect or consequential loss, or for loss of profit, revenue, anticipated savings, or goodwill.

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B10. What is never limited

Nothing in these Terms limits either party's liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.

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B11. Indemnity

You will indemnify us against claims arising from brand assets you supplied to us, from your use of generated content beyond the consents obtained, and from your breach of these Terms.

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We will indemnify you against claims that the Services as supplied by us infringe a third party's intellectual property rights.

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PART C — TERMS THAT APPLY TO EVERYONE

C1. Acceptable use of our website and software

You must not:

• upload content you do not have the rights to, or that infringes anyone's intellectual property

• upload another person's photograph without their consent

• attempt to generate content that is unlawful, hateful, harassing, sexual, or that depicts violence

• upload malicious code, attempt to disrupt the Services, or access accounts that are not yours

• scrape, harvest, or use automated tools against the Services without our written permission

• reverse engineer the Services or our models

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We may suspend or withdraw access if you breach this section.

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C2. Accuracy and availability

We provide the Services with reasonable care and skill. We do not guarantee that AI-generated output will be accurate, suitable for a particular purpose, or free from error, and we do not guarantee uninterrupted availability.

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C3. Third-party services

The Services rely on third-party providers, including cloud infrastructure and AI image providers identified in our Privacy Policy (https://www.pons.ai/privacy). Our website may link to third-party sites we do not control. We are not responsible for their content or practices.

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C4. Copyright and takedowns

We respect intellectual property rights. If you believe content on our Services infringes your copyright, email support@pons.ai with the subject "Takedown Request", identifying the content and your rights in it. We will review and, where appropriate, remove it.

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C5. Feedback

If you send us ideas, feedback or feature requests, we may use them without obligation or payment to you. We do not claim ownership of anything else you own.

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C6. Changes to these Terms

We may update these Terms. We will post the revised version here and update the date at the top. For clients, changes do not affect an Agreement already in progress. For guests, the version in force is the one published when your photograph was taken.

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C7. Force majeure

Neither party is liable for failure or delay caused by circumstances beyond its reasonable control, including acts of God, natural disaster, epidemic, terrorism, riot, war, or failure of public infrastructure.

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C8. General

If any provision is found unenforceable, the rest continues in force. A delay in enforcing these Terms is not a waiver of the right to enforce them later. We may transfer our rights and obligations to another organisation on notice to you; you may transfer yours only with our written agreement.

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C9. Governing law

These Terms are governed by the laws of the Hong Kong Special Administrative Region, and the courts of Hong Kong have exclusive jurisdiction — except that, if you are a consumer resident elsewhere, you keep the benefit of any mandatory protections of your local law and may bring proceedings in your local courts where the law gives you that right.

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C10. Contact

Pons Company Limited Unit 506, 5/F, New World Tower 1, 18 Queen's Road Central, Hong Kong SAR

 

General: support@pons.ai

Privacy: privacy@pons.ai